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About Us

ESG (Eurosonic Group) are a specialist in quality homeware, kitchenware and electrical supplies. We supply some of the UK’s leading retailers and work alongside global manufacturers to source and develop the very best products in the industry.
We supply a number of household brands to independent and major retailers up and down the country, including Wilko, Asda, Wayfair and Tesco to name a few! Our brand portfolio consists of names such as Daewoo, The Hairy Bikers, Fine Elements, Pifco, Prochef and more!

Our Brands

ESG boast a strong portfolio of brands across a number of industries, from cookware and bakeware to small domestic appliances and audio devices. We create, source and import quality products from international manufacturers, ensuring quality, value for money and innovation is the heart of everything we do.


Founded in 1971, South Korean tech giant Daewoo are one of the world’s leading electronics companies. With a retail value of $30 billion, they are the third largest technology firm in South Korea, behind only Samsung and LG. In 2014, Daewoo teamed up with ESG to launch Daewoo Electricals. We design, source, import and supply Daewoo products to the UK, with the Daewoo ethos in mind – quality, innovation and performance.Our Daewoo Electricals range offers quality, innovative and affordable products in sectors such as small domestic appliances, heaters, fans, audio products and much more. In just three years after launching our partnership with Daewoo, we sold over 1 million Daewoo Electricals products to retailers across the UK.We are continuously developing, innovating and expanding our Daewoo Electricals range to keep providing value to consumers and maintain the Daewoo Electricals name at the forefront of the UK electronics industry.

Hairy Bikers

With their irresistible enthusiasm and passion for what they do, Si King and Dave Myers (better known as The Hairy Bikers) have become national treasures in the UK. Having cooked together for over 20 year, it’s safe to say that the pair know their way around a kitchen. ESG paired with the celebrity chef duo to launch The Hairy Bikers cookware range. We work closely with both Dave & Si to ensure we can design, source and produce high-quality kitchenware that offers great value. From cast iron pans and knife blocks to ovenware and BBQs, The Hairy Bikers range combines style and substance in equal measures – and we pride ourselves on ensuring every product in our range meets Si and Dave’s professional standards. To fulfil our vision for the Hairy Bikers cookware range, we are committed to continuously developing and innovating our product offering. Having become somewhat of a household name in the UK, we supply the range to some of the UK’s leading retailers and are enjoying seeing the brand grow from strength-to-strength.


Founded in Manchester in 1900, the PIFCO name has been synonymous with value and innovation for over a century. As a household name in the UK, PIFCO is a trusted retailer of domestic appliances in cooling, heating, floorcare and home electricals. ESG supply a number of PIFCO products such as plugs, electrical accessories, travel adapters and much more to wholesalers, retailers and independent shops up and down the UK. The quality is in the product with Pifco, and that’s why they have ben running for over 100 years. We’re proud to have Pifco onboard as one of our partners and look forward to continuing to source Pifco products for the foreseeable future.


Prochef is one of our home-grown brands, and the go-to name for reliable and affordable cookware and bakeware. Since launching the brand, we have sold almost 2 million units of Prochef products in the UK – proving that the Prochef offering appeals to both retailers and consumers alike. Suitable for both amateur and experienced chefs, Prochef aims to provide professional bakeware and cookware at affordable prices. Our product range features a selection of kitchen necessities, such as bakeware, roasting tins, pans, grills and buffet servers! Quality and affordability are at the heart of what we do with Prochef, and our vision is to build on our already great success with Prochef.